Pitching Your Business Idea

Service Description

Duration: Pitching Your Business Idea 3 day (21 hours) - English An idea remains just a mental thought until it can be transformed into a viable value innovation. The first step in the idea transformation process is to be able to visualize its conception to birth. Part of the first step is to develop a convincing descriptive narrative in a language that is persuasive enough for potential investors, stakeholders, and customers. The business initiator will need to demonstrate an adequate understanding of the current and/or potential marketplace, the pain points, emergent needs as well as the expected growth of the proposed business. Being able to present your business idea in a manner that is brief, concise and focused is a key skill for the business beginner. Pitching your business idea involves vision, personal conviction, good preparation, and communicating with persuasive presentation skills. Visualization empowers effective story-telling of the value innovation of your business idea. A good pitch will convey the key messages of feasibility and viability of the business idea. It will also enhance your personal and market confidence as well as profitability potential of the business. The Course aims to equip you with the right mindset, visualization tools, story-telling techniques as well as lessons from tested strategies of successful business pitches. It is personal development training designed with hands-on practice in preparing and delivering your first business pitch of your value innovation idea. The Course explores the following subjects in depth: 1) Understanding Idea vs Value Innovation – What Sells? • Idea visualization technique • 5-steps transformation process • Feasibility vs viability • Cost – profit relationship 2) Visualizing your Business Idea • How to visualize ideas • Mapping current marketplace • Select pain points to address • Know your customers 3) Effective Pitching • Design a pitching plan • Plan your key messages • Support with data and facts • Outlining your pitch 4) Coaching on Pitching • What is your story • Select message delivery methods • Practical presentation skills • Creating audience impact 5) Your First Pitching Presentation • Practice, practice, and practice • Closing with impact • Using pitching tools