Business Model Canvas

Service Description

Duration: 3 day (21 hours) Language: English In this Course, you shall use the 9 building blocks in the Business Model Canvas (BMC) to develop your business idea by mapping your customer segments and value propositions you offer, the channels you will use to reach your customers, the relationships you will maintain with them, the key resources, activities and partners you will need to deliver on your plan along with the cost and revenue generation estimations. Your value proposition statement is the first step to ensure that you are creating compelling products or services that match your customer’s needs, desires, and total experiential expectations. The market is constantly changing and evolving to threaten any static or stagnant business model. New, untapped markets are often ignored. New value propositions are needed in response to changing customers’ psychographics. Globally, business models are also changing with internet-based business competitive advantages. The BMC also empowers you to gain insights into competitors’ strategies. This Course aims to provide participants with a solid understanding of how all the 9 components of the business model canvas relate to each other and equip the skills to use BMC template to start building your own business model canvas that is the foundation for your business success. The course explores the following subjects in depth: 1) Great Value Proposition • What you sell • What customer buys 2) Segment Customer Markets • Customers value elements • Pain, gains and desires 3) Navigate Customer Channels • Attracting vs Reaching out • Direct vs internet vs indirect selling 4) Manage Customer Relationships • The human care factor • Corporate communications 5) Key Resources and Activities • Merchandising and logistics • Tasks, platforms and culture 6) Key Partnerships • Make, buy or synergize • eCommerce, sellers and resellers 7) Segment Customer Markets Cost Structures • Fixed vs Recurrent Costs • Costs drivers and economy of scale 8) Segment Customer Markets Revenue Models • Margins, Discounts and Commissions • Transaction and passive streams 9) Validating Your Business Model • Test your BMC with actual data